Twitter Is Seeking Users’ Help as It Tweaks Its Conversation Process
Twitter needs help making conversations on its platform easier to follow, and it is turning to its users. CEO Jack Dorsey conducted an interview on Twitter with Recode editor at large Kara Swisher last...
View ArticleFacebook Users Didn’t Squash Conversations About Chayote in January
Facebook users were hungry for chayote in January, as the squash--along with associated topics gourd, kidney, hypertension, diabetes mellitus, onion, soup, food, rice, chicken and life--was one of...
View ArticleLook Out, Colonel Sanders: Burger King Is Calling Itself the KFG, ‘King of...
With Burger King so often setting its sights on rival McDonald's, other brands might have been lulled into a false sense of complacency. But never sleep on the King, because he could come calling any...
View ArticleHow a UK-Based Media, Tech and Entertainment Company Will Try to Break Into...
There's not really one word to describe what kind of company Culture Trip is. The organization offers travel tips online, an original video series highlighting food throughout the world (called...
View ArticleNielsen Creates Advanced Video Advertising Group to Expand Addressability Push
Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has created a technology, product and...
View ArticleFacebook Let Advertisers Target Users Interested in Nazis, According to Report
Facebook is allowing advertisers to target users based on their perceived interest in neo-Nazi terminology, musicians and Holocaust perpetrators, the Los Angeles Times reported today. According to the...
View ArticleDon’t Look Now, but 146-Year-Old Levi’s Just Hired an Artificial Intelligence...
One factor Levi's has over all other jeans brands is heritage. Buy a pair of 501s, and you're essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully...
View ArticleThe Latest Tweets Option Is Now Here for Twitter Lite, Twitter for Windows...
Twitter extended the ability to toggle between top tweets and latest tweets to its slimmed-down Twitter Lite Android application, as well as Twitter for Windows and its mobile site. The social network...
View ArticleNielsen Social Content Ratings, Week of Feb. 11: Hey Now, You’re an All-Star
The 2019 National Basketball Association All-Star Game on TBS and TNT ran a fast break to the top of the Nielsen Social Content Ratings for the week of Feb. 11. The basketball showcase totaled 10.822...
View ArticleMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover...
Of the more than 50 national spots that aired during the Super Bowl, one stands out for its creativity, ingenuity and all-around shock value. The bewildering Bud Light and Game of Thrones crossover ad...
View Article3 Key Marketing Insights This Week From Bud Light, Amazon Prime Video and...
This week, marketers are looking back at the Super Bowl while also gearing up for South by Southwest (SXSW). Some, like Bud Light and Burger King, are sharing results of their Big Game marketing...
View ArticleWatch the Keynote Presentations From Brandweek: Challenger Brands
Adweek hosted its inaugural Brandweek: Challenger Brands summit in early February featuring some of the fastest rising brand marketers. Keynotes included Bethenny Frankel explaining how she built her...
View ArticleABC’s Whiskey Cavalier, the Butt of Jimmy Kimmel’s Upfront Jokes, Hopes to...
For buyers who attended ABC's upfront event last May, the prognosis for the network's just-announced midseason series Whiskey Cavalier seemed suddenly grim, thanks to a particularly withering routine...
View ArticleHow Director Peter Chelsom Made His BMW-Sponsored Short Film Feel Like Art,...
The cast of Berlin, I Love You boasts a number of recognizable faces including Keira Knightley, Luke Wilson, Helen Mirren and Jenna Dewan. But a leading role in one of film's stories doesn't have a...
View ArticleDespite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full...
In today's business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
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