How Brands Find New Audiences As Media Habits Shift
Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed...
View ArticleHow the Maker of Hendrich’s Gin and Glenfiddich Is Breaking Through With Gen Z
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Paul Basford, U.S. president and managing director of William Grant & Sons. Basford shares...
View ArticlePolling the Election Night 2024 Pollsters: Fox News’ Arnon Mishkin
As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at...
View ArticleGray’s Minnesota Stations to Partner After Reported Layoffs
On Friday, Scott Jones at FTVLive reported that Gray cut staff at some of its smaller stations. We asked Gray about it, but got the "we don't talk about personnel matters" line. However, at KEYC in...
View ArticleA Happy Halloween for M&M’s
Whether shoppers think they're cute or controversial, M&M's colorful mascots continue to produce positive results for the brand. This is valuable throughout the year, but crucial during Halloween....
View ArticleLego’s New Holiday Hero, Cataclaws, Spreads Playfulness Around the World
Move over Rudolph and Frosty. Lego has introduced Cataclaws, a new holiday hero who replaces stress with playful fun in a campaign featuring activations around the world. The brand's in-house Our Lego...
View ArticlePolling the Election Night 2024 Pollsters: ABC News’ Rick Klein
As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at...
View ArticleWith Cannabis on the Ballot, Weed Campaigns Aim to ‘Take the Edge Off’...
Embarc, a fast-growing dispensary chain based in California, has launched a parody website that takes its cues from The Onion, aiming to diffuse some of the tension around today's divisive presidential...
View ArticlePolling the Election Night 2024 Pollsters: CBS News’ Anthony Salvanto
As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at...
View ArticlePura States There’s No ‘Silver Bullet’ to Shifting Measurement Challenges
The erosion of identity over the past couple of years--spurred by Apple's move to allow iPhone users to opt out of having their internet usage tracked--brought with it a whole host of challenges, said...
View ArticlePolling the Election Night 2024 Pollsters: NewsNation’s Leland Vittert
As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at...
View ArticleAfter Harris Entered, Democrats Outspent Republicans on Presidential Ads by...
While the outcome of the U.S. presidential election remains uncertain, one thing is clear: Since Vice President Kamala Harris entered the race in late July, Democrats have spent nearly $460 million...
View ArticleElection Night 2024: Here’s When the News Networks Called the Battleground...
With voting across the U.S. in the election officially done, seven states will play a crucial role in determining who becomes the next U.S. president. Those battleground states include Arizona,...
View ArticleDonald Trump Declares Victory in the 2024 Presidential Race
Former President Donald Trump declared victory in the 2024 presidential race in the early morning hours on Wednesday, Nov. 6. Trump took the stage at 2:24 a.m. ET and addressed the crowd gathered at...
View ArticleBridgerton Star Adjoa Andoh Serves Beauty in Boots Christmas ‘Werkshop’
Bridgerton star Adjoa Andoh takes charge of Christmas in Boots' holiday ad, which continues the British retailer's big beauty expansion. Andoh, known for playing the character Lady Danbury in Netflix...
View ArticleLA Anchor Chauncy Glover Dies at 39
Chauncy Glover, an anchor at Los Angeles CBS-owned stations KCBS and KCAL, has died. He was 39. His death was announced on KCAL on Tuesday. The cause of death has not been released. "We, Sherry and...
View ArticleJoy Addison Joins KPRC in Houston
Joy Addison has joined Houston NBC affiliate KPRC as a reporter. Addison comes from Fox News where she was a multimedia reporter. Houston media blogger Mike McGuff reported that he "recently posted how...
View ArticleElection Night 2024: Here Are the Times the News Networks Called the...
The news networks have made their call: Donald Trump is once again the President-elect of the United States. The former president's return to the White House did not follow the drama-filled route of...
View ArticleCumulus Coffee’s Mesh Gelman on the Next Phase of Cold Brew
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Mesh Gelman, the visionary founder and CEO of Cumulus Coffee Company. Gelman shares his...
View ArticleTools of the Trade: Courtney Cotrupe of Partners + Napier
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
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