Dr Pepper Snapple Group Rewrites History to Promote Its New Straight Up Tea
Dr Pepper Snapple Group is starting to spread the word about its new brand, Straight Up Tea, and, while doing so, is spreading some wild rumors about what sparked the Boston Tea Party. In its first...
View ArticleMartin Sorrell Promises New Venture Won’t Rival WPP, Sparking Uncertainty
Yes, Martin Sorrell looks like he's returning to the ad industry. No, it doesn't look like he's doing it to compete with his former company--at least not directly. Following an earlier Reuters report,...
View ArticleCyma Zarghami Exiting as Nickelodeon President After 3 Decades at the Network
For the second time in two weeks, a three-decade Viacom veteran is departing the network she has overseen for more than 10 years. The company announced today that Cyma Zarghami is leaving as president...
View ArticleFacebook and Grey New York Work to Combat White Supremacist Hate Speech in...
What is hate speech, exactly? However one may feel about the tension between free speech and language as a weapon, there is little doubt that various forms of extremist behavior and the intentionally...
View ArticleMcKinney Names New CEO, Eliminates President Position
McKinney has named Joe Maglio as its new CEO, effective October 1. Current chairman and CEO Brad Brinegar will remain with the agency in a chairman role at least through 2020. "Last year, I began...
View ArticleCan’t Speak the Language? Babbel Wants to Help You Feel Like You’re Not From...
There are few experiences more isolating than being in a place where you can't speak or read the language. It's a common scenario that could happen to literally anyone, yet it still intimidates many...
View ArticleHow Social Media Can Help Your Startup Grow
As the saying goes, "Build it, and they will come." However, because so many people are building things, it's not that easy anymore. When building your startup, you need to go where your audience...
View ArticleStarbucks Executive Chairman Howard Schultz Announces Plans to Leave Company
Howard Schultz is leaving Starbucks at the end of the month. "I set out to build a company that my father, a blue-collar worker and World War II veteran, never had a chance to work for," Schultz said...
View Article4 Principles of GDPR for Brands to Keep in Mind
GDPR gets a bad rap, but companies who are customer-first have nothing to fear. With policy violation fines of up to 4 percent of total global turnover, it has been called the world's strictest data...
View ArticleFacebook Users Will Be Able to Add Licensed Music to Their Videos
Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync...
View ArticleShell Asked Saudi Men About Women Taking the Wheel, and the Result Is Quite...
This month is a momentous and divisive one for Saudi Arabia, with women being issued driver's licenses for the first time since a prohibition against female drivers was issued in the 1950s. So far, a...
View ArticleSurvey Says You’re Worn Out By The News
These days, it seems like phones are constantly glowing from push alerts and notifications for breaking news stories. Feel fatigued by it? You're not alone. Almost seven in 10 Americans are exhausted...
View ArticleLeBron James Makes Cover of NBA 2K19 in Second Appearance
LeBron James hasn't had a great week on the court, but here's one win for him: A new campaign for the release of NBA 2K19--the 20th anniversary edition--has just launched, featuring James in his second...
View ArticleOnerous Ecommerce Checkout Processes May Be Driving Millennials Away
Millennials are as concerned about security when making online transactions as any other age group. After all, no one wants to be a victim of fraud. But retailers and other ecommerce companies must...
View ArticleMiss America Says Goodbye to Bikinis, Hires Y&R for Rebranding
Miss America is repositioning its brand to align with sweeping cultural changes, calling into question the nature of its long history. As such the brand has appointed Y&R as agency of record for a...
View ArticleTwitter Folded Its Live Video Team Into Its Content Partnerships Group
Twitter's commitment to live video is undeniable, but the social network will be taking a different approach in terms of the executives who handle it. Todd Spangler of Variety reported that Twitter's...
View ArticleJWT Is Helping Bongiovi Acoustic Labs Bridge the Worlds of Music and Medicine
With the help of J. Walter Thompson, Bongiovi Acoustic Labs shows us how music can be used to improve healthcare for people around the world. Using its patented audio technology and algorithm (called...
View ArticleMatt Murray to Replace Gerard Baker as The Wall Street Journal’s EIC
After more than five years in the position, Gerard Baker is out as editor-in-chief of The Wall Street Journal and Dow Jones Newswires, the company announced Tuesday. He will be replaced by Matt Murray,...
View ArticleThe Challenges of Drawing on Digital Data for Customized Communication
Digital platforms open up new opportunities to reach people wherever they are on multiple devices and to pick up reams of data to feed into marketing campaigns. But with thousands of forgettable,...
View ArticleTarget Partners With the Museum of Ice Cream for a Pop-Up That’s Made for...
The Museum of Ice Cream and Target have joined forces to create seven delicious flavors of ice cream and a New York City pop-up shop where people can sample them. In addition to the new line of ice...
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