When Santa’s Naughty List Gets Leaked, One Kid Hatches a Plan to Turn...
The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of...
View ArticleUM Names New Chief Executive for the U.S.
IPG Mediabrands' Universal McCann (UM) has a new chief executive for the U.S. UM global CEO Daryl Lee promoted 15-year agency veteran Lynn Lewis to the role today. Lewis replaces Kasha Cacy, who left...
View ArticleToyota Makes It Back-to-Back Super Bowls With New Ad
Toyota has confirmed it is returning to the Super Bowl this year with an ad featuring the brand's popular RAV4 SUV. Creative duties will fall to transcultural shop Burrell, with Saatchi & Saatchi...
View ArticleThe 2019 Outlook for Agencies: The Good, the Bad and the Ugly
2018 was anything but dull for the ad-agency world. One could argue that it was a year defined by industry whiplash. In one moment, we heard about another agency leader being shown the door. The next,...
View ArticleThe Battle Between Data and Privacy Rights Will Become Even More Chilling
Over Thanksgiving, I had several conversations with nonmedia people about living in a tech dystopian present. They asked me all sorts of questions about Facebook and Google, artificial intelligence and...
View ArticleIn 2019, We’ll See More Brands Stand for Something
In recent years, brands that take a stand have created some of the most memorable marketing. If anyone asked you to recall 2018's biggest campaign, you'd be talking about Nike's Colin Kaepernick work...
View ArticleStep Aside, Netflix: Disney Will Dominate TV in 2019
2019 will be the year of the pig--except in the TV industry, where it will be the year of the Mouse. That's because Disney is going to dominate 2019, bookending it with a pair of seismic moves. The...
View Article4 Creative Marketing Trends You Can Expect to See in 2019
For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won't hear them talking TV spots and preroll. Instead, they're...
View ArticleQ&A: What ZenithMedia’s Head of Innovation Is Excited to See Happen in 2019
Tom Goodwin is not a futurist. However, as the head of innovation for ZenithMedia, he does get paid to see what's coming around the bend. As we close out 2018 and get ready for 2019, we talked with...
View Article3 Trends in Mobility Services to Expect Next Year
While cars, bikes, planes, scooters, mopeds and our own two feet will still all take us from point A to point B, the concept of time--how it's spent and how it's wasted--has evolved as consumers seek...
View Article10 Ways to Survive and Thrive in the Age of Disruption
Here's the best advice gleaned from our yearlong series on digital transformation. Be data led, not data driven Any organization can cherry pick data to justify its strategies, says Forrester principal...
View Article12 Campaigns That Show How TBWA Sparked Conversations Worldwide in 2018
Pulling off stellar creative around the globe is a big ask of any agency, in part because of the massive level of talent required--but also because there's no single formula that can be copied and...
View ArticleGroupM Downgrades 2018 Ad Growth Projections and 2019 Expectations
WPP's media investment group, GroupM, updated its 2018 and 2019 ad investment forecasts to reflect a downgrade in both. In its biannual This Year, Next Year report, GroupM downgraded 2018 growth...
View ArticleBacardi Highlights New Premium Dark Rums With Spot Co-Directed by Michael B....
Bacardi, the spirits company that got its start in Cuba in 1862 manufacturing rum, is turning its attention to the dark premium rum segment of the category. Dark rum is considered premium because it is...
View ArticleBreaking: Mrs. Claus Works for Google
Google's Santa Tracker is officially back for its 15th year to surprise and delight children of all ages in the three weeks leading up to Christmas. But the announcement was arguably overshadowed by...
View ArticleFacebook’s F8 2019 Is Set for April 30 and May 1
F8 2019, Facebook's annual developer conference, will be held at the McEnery Convention Center in San Jose, Calif., April 30 and May 1. Information and updates are available via the event's website,...
View ArticleThis Creative Head Is Bridging the Gap Between Hollywood and Madison Avenue
It all started with a viral video. James Shani had already created a music video for Nick Cannon when he was in college in 2013, but he made a bigger splash with a Tesla spec commercial in 2014. He...
View ArticleInfographic: What Consumers Want From Branded Sweepstakes
In an increasingly digital world, brands have to constantly reevaluate their strategies, and branded sweepstakes are no exception. New research from digital marketing solutions company HelloWorld found...
View ArticleThis Shop’s Name Is an Ode to the New York Public School System
PS260, a creative editorial company that specializes in postproduction and visual effects, didn't launch at an ideal time. The bicoastal firm opened its doors shortly after 9/11, "a time we wanted to...
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